Fast approaching is the 2022 Midterm Election. It will have two huge effects on marketers from September 10th through November 3rd.
- The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, digital ads — everything — will be huge clutter. Bottom line: your message will be lost. Your response rates will fall.
- The costs will spike. Almost all media will increase their costs as inventory declines and insane prices are raised because the political consultants will pay outrageous fees and get bigger commissions.
Bottom Line: Your cost per lead/cost sale will shoot up as your media costs skyrocket.
The best strategy? Cut back on your marketing from September 10th through November 3rd.
In certain media — like TV — expect to see costs soar higher than other media. It’s better to switch to other media that will not reflect the increase in costs, like direct mail.
This change in marketing will also mean adjusting your budget to go heavy in August and after the election on November 3rd.
And in between, don’t take risks, don’t waste money, don’t get lower responses.
Need some ideas or a plan on direct marketing for the upcoming election season? Give us a call at 615-933-4647 or email Craig at [email protected]
