For 2024, direct marketers can break down the top 10 radio formats.

The ones that have traditionally done best are Christian, News/talk, and Spanish.

They get the best response.

Here are the top 10:

1. Country – 2,163 Stations
2. Christian (Teaching, Talk) – 2,037
3. News/Talk – 2,000
4. Contemporary Christian – 1,366
5. Spanish – 1,283
6. Variety – 1,222
7. Classic Hits – 1,197
8. Classic Rock – 633
9. Sports – 626
10. Top 40 – 595

The biggest gaining formats among the top 10 are Christian, adding 31 stations (+1.5%) since January 2023, and contemporary Christian, up by 26 (+1.9%.) Fifth-ranked Spanish-language (adding 17) formats and seventh-place classic hits (adding 12) are also doubled-digit gainers.

If you are interested in direct response radio, call Michael at (615) 933-4647 or email at [email protected] so we can talk to you about doing a test.