Here are 8 short, but powerful things you should know:

  1. Amazon Introduced a New AI Powered ‘Help Me Decide’ Button

The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping history and preferences.

  1. 47% of Christmas Shoppers Will Buy Less

47% of Christmas shoppers say they plan to buy fewer gifts or spend less this Christmas season according to AdRoll.

AdRoll sees advertisers taking a different approach to marketing in Q4, doubling down on ROAS and efficiency, not volume;

They also see database marketing, retargeting and loyalty members focus. Those with multiple products are highlighting smaller-ticket items and bundled value to drive conversions among cost-conscious shoppers.

  1. Ads on Streaming Services – New Normal

Ads on streaming services are becoming the new normal.

Many premium services now offer more expensive plans to bypass ads. 40% of all subscriptions services offer ads.

This adds up to about 100 million ad plan subscriptions, not including Amazon Prime Video.

Three-fourths of all streaming customers have tried at least one ad-supported plan in the last four years, and only 14% choose only subscriptions with no ads.

  1. AI Market Explodes

The global AI in media and entertainment market is set to surge from $26.34 billion in 2024 to $166.77 billion in 2033, growing at a 22.76% CAGR.

  1. The Trade Desks Advertorial New Opportunity

Trade desk announced a new integration with startup Shopsense AI to bring sponsored product ads to publisher content across the open internet.

The Trade Desk’s OpenPath supply integration, lets advertisers place shoppable product listings directly next to relevant editorial content – like a Nike show ad beside a marathon training article or a cookware link under a recipe video.

This is done across omni-channel platforms like CTV, web, and audio into shoppable media placements.

  1. Black Friday: A Predictor for Christmas Buying?

For 2024, searches for ‘Black Friday’ started steadily rising at the end of September and peaked on October 30th. That’s about a week earlier than 2023.

Why? Consumers were wanting the shopping to begin and hunting for deals earlier than years before. This could happen this Christmas as well.

  1. Cyber Week: Discounting

Average discounts during Cyber Week will reach 29%.

Some are saying the discounts are likely to be deeper. For example, apparel (37%) and beauty (35%).

The smart strategy will be to strengthen the CTA and offer, use bundles, loyalty perks, special discounts (such as seniors) or free shipping, so you’re not relying only on heavy discounts to compete.

  1. “Merry Christmas” or “Happy Holidays”

2024 You.gov survey found that about 65 percent of adults prefer “Merry Christmas” greetings over “Happy Holidays.”

A similar result from a 2022 Monmouth poll that found a 61 percent majority preferring “Merry Christmas.”

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