Here are 7 short, but powerful things you should know:
- Cyber Week: Outperforming Online Expectations
U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday.
Despite inflation, recession fears and tariffs, talking heads were wrong. People spent their discretionary income on themselves and others.
- Gallup Poll: U.S. Holiday Shoppers Plan to Spend Briskly
Americans plan to spend an average of $1,007 on gifts this holiday season, according to Gallup’s first measure of 2025 holiday spending. That figure is nearly the same as last year’s historically high $1,014 but up from $923 in 2023.
The results are based on a Gallup poll conducted October 1-16.
Although Americans are less religious than in decades past, the holiday season remains a major economic driver, with at least 86% of consumers planning to buy gifts this year. About 31% expect to spend up to $499. 18% plan to spend $500 to $999, and 37% anticipate spending $1,000 or more. Eight percent say they will spend nothing or do not celebrate the holiday, while 5% are unsure how much they’ll spend.
Gallup also asked Americans whether they expect to spend more, the same or less than they did last year. A majority (56%) say they will spend about the same, slightly below the long-term average of 60% since 2006. Another 19%, slightly above the 14% average, say they will spend more, while 23% expect to spend less, nearly matching the historical trend.
- Christmas Sales Expected to Spike in 2025
U.S. online holiday sales for the 2025 season will reach $253.4 billion, a 5.3% year-over-year increase, according to Adobe Analytics.
- Roku CTV – Christmas Sales Agenda
Black Friday weekend is the most-streamed period of the year on Roku.
Roku has over 125 million households a day with users logging 300+ hours of viewing in 2024.
Roku is America’s #1 streaming platform by hours streamed, capturing 47% of all streaming time.
This Christmas, Roku is stressing agility, scale and measurable ROI where shoppers are most engaged.
- The Power of Grok, Chat and Gemini:
- AI users spend 2x more per shopping cart driven by confidence not income
- 39% of AI discoverers found their favorite brand of the year through AI
- 42% have switched brands based on AI recommendations
- Anger and Fear Outperform Positivity
We know in marketing and politics that anger, and fear produce greater response than being positive. This has been true with TV, video, direct mail and digital ads. But what about the hidden factor of algorithms?
Algorithms are programmed to boost engagement, so they promote anger and fear better than the positive also.
- Meta Wins; Historic FTC Antitrust Case
A federal judge ruled that Meta does not hold a social networking monopoly.
It rejected FTC claims over Instagram and WhatsApp acquisitions.
The judge sited rapid industry changes and competition from TikTok and YouTube as evidence that Meta lacks monopoly power today.
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