Testing is vital for email, banner ads, TV… every direct marketing campaign.
If you can’t test it, don’t do it!
Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not.
It’s a sales piece – an infomercial in print.
I tested two magalog covers I had created for my client Prosata. The magalogs were aimed at consumers who worried about prostate problems.
Both magalogs contained the same information inside and both featured a picture of Dr. Larry Doss.
Test: Cover A read: “97% of men suffer from some type of prostate problem, but…these amazing nutrients could help you join the 3% who live worry-free!”
Cover B read: “Breakthrough Prostate remedy taps decades of scientific research, brings relief in as little as 30 days!” An amazing combination of 14 products offers new hope for millions of sufferers!
Before you look at the answer below, take a guess at which version generated a higher response.
Result: Cover B was the clear winner, with a 79% higher response rate.
Don’t know what a magalog is or why it boosts response? Watch my short video briefing here.
Have you ever tested your magalog? Let me know. Also, why do you think Cover B received a higher response? Call me at 310-212-5727 or email me at firstname.lastname@example.org.
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