Direct mail is good. Email marketing is every effective, too.
The rules are different for direct marketing on the Internet, and these three tips are essential to a successful email campaign
The Three R’s:
- Relevant: Your email should offer something that interests and connects with the concerns of your client.
- Reputable: Your brand should be well-known and well-respected. If you are sending email campaigns to a wide variety of prospects, yet have not established a name-brand connection, your open and response rate will suffer.
- Rewarding: Your email must send a message to your prospects that they are getting something worthwhile, and they have more to look forward to.
Ignore these and you lose.
Check out my YouTube video on successful email marketing!
Do you have any questions or copy that you want me to look over? Call me at (310) 212-5727 or email at [email protected]
