Until recently, only a relatively few number of companies could use ad blockers on line.
But that is changing big time.
Now, their numbers are growing, and you need to know about it.
Networks are now installing their own ad-blocking devices, rather than relying on third-party operations.
Three UK and Three Italia are working with an Israeli company—Shine Technologies—to prevent ads popping up on videos or in apps.
These new technologies could frustrate the very revenue streams which make social media tools like Facebook, Skype, and Twitter profitable.
For marketing and corporate firms which rely on banner ads, these ad-blockers will block some of your profits, too.
And Ad-blocking software is getting much of the profit. New search engines are incorporating these devices, too.
Need help on overcoming the ad-blocking trend? Want to make your copy on social media and in print more effective? Call me at (310) 212-5727 or email me at [email protected].