When you have images in your emails, be sure to use descriptive “alt tags.”
An alt tag is a word or phrase attached to an image that shows up on your recipient’s screen in case the image can’t be read by his or her email technology.
Alt-tags look like this (Credit: Not-Profit Marketing Guide)
Tagging the image as “small left-hand photo” or “big blue box” won’t be of any use to the reader.
But a tag that reads “Click to here to order at [URL]” will. Be descriptive and use direct response copy.
Any other questions? Email me at [email protected].
Note: See my email briefing here. (about 2 min):
