One way to increase readership and response is to tie your campaign, banner ads, etc. to current events.
This trick works for all products and services, including Hamburgers!
Check out this ad from Wendy’s below:
Use Current Events
Do you need help with  your next Direct marketing campaign? Call me at (310) 212-5727 or email me at for more information so we can discuss how to incorporate other outstanding current events to help your response and grow your profits!