If you use powerful direct response video on Facebook, you’ll get more leads or sales.
Here are 4 “musts” for a successful campaign:
For our Facebook campaigns, we use video for our CDMG clients. Here are some must do’s:
- Have powerful teaser text at the start to drive a click – the only way to get a sound. Plan this strategy out well!
- Use text during the video. Facebook will reward you and viewers like it. You’ll get better response.
- Have a powerful CTA – call to action – at the end to drive them to your landing page. “Watch more”, “Download now”, “Join now for special discount” get more action.
- Make sure the video follows the direct response rules for copy, art and offer.
Need help with our expertise on Facebook success? Call me at (310) 212-5727 or email me at firstname.lastname@example.org.