I receive numerous requests from clients and Direct Marketing Update readers to have email addresses appended to their database of customer postal addresses.
And in a few cases, clients have asked us to append postal addresses to their email files – it works both ways.
It’s an easy process that doesn’t cost much and it has a high upside potential. The benefit is that you’ll have two ways to contact your customer – in print and online.
If you’re interested, email me at craig@cdmginc.com. Simply tell me about what you have and we’ll see if we can help you.