Christians were being massacred in the Middle East.
They were being killed for their faith, kicked out of their villages and brutally attacked.
It was horrific.
So, I was asked by Congressman Dana Rohrbacher to help him with efforts that would help save the Christians from genocide, and give them admittance into the United States.
How did I do it? Multichannel, integrated marketing.
The campaign included:
- Facebook ads
- Targeted landing page
- Powerful petition
- Email series
- And more
Here’s how we did it on a small budget that got big budget results.
#1: Strategic Facebook advertising.
First, my team at CDMG created powerful Facebook ads to reach a targeted audience of people who would be concerned about the genocide happening in the Middle East – specifically Christians.
Here’s what one of the ads looked like:
The attention-grabbing headline got powerful response. In fact, it produced 10, 399 leads for $4,369 for $0.45 per lead – a great ROI.
The Facebook ads drove leads to a targeted landing page….
#2: Targeted landing page.
Then, I created a targeted landing page with powerful, emotion-invoking copy.
Here it is:
The landing page included a single call-to-action: sign the petition below.
#3: A powerful petition.
The landing page included a petition where visitors had the opportunity to sign up and make an impact. Over 100,000 people signed the petition on a shoestring budget. This petition was the basis of activity, activating protection of Christians:
- Telling the signers which Congressman to contact
- Alerting the media – sparking national coverage
- Building a database for future mobilization, donations, voters and more
#4: Response-boosting email series.
Using names we collected from the petition, we then sent a focused email series that asked signers to continue helping spread the word and raise awareness through giving donations.
“Save the Christians from Genocide” was a powerful campaign. It got an incredible response – 100,000 petition signers, totally self-supported by donations.
If you’re interested in creating a powerful campaign for your business, let’s talk. Give me a call at (310)212-5727 or email Caleb at [email protected].
Here are the rest of this week’s articles:
35 Rules for Successful Direct Mail Letters
Copy Tip of the Week: Know Your Audience
