Here’s a test that can help you increase your online orders.

In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses.

If a potential customer didn’t complete the sale, they got an email follow-up message asking what happened and if they needed any extra help or if an unexpected error had occurred. The email offered to resolve any problems.

This was tested against doing nothing after the shopping cart was abandoned.

The results…

When nothing was sent after abandonment, the conversion rate was only 0.49%.

After the follow up email was implemented, the conversion rate shot up to 0.73%.

This shows that by recovering the shopping cart, the online shoppers completed the process when presented with a second chance.

Do you need any help crafting a recovery email for your shopping cart landing page? Call me on 310-212-5727 or email me at craig@cdmginc.com. I know we can help.

 

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