Make sure your testimonials work for you, not against you.

 I know … you want your testimonials to look, shape, and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product.

 Here’s the problem: It looks fake.

 If your testimonials are too perfect, your prospects will assume they’re scripted.

If that happens, you’ve just destroyed the very credibility you were working so hard to build up.

Instead, wholeheartedly embrace your unedited testimonials, warts and all.

You want your prospect to know that these are real people who loved your product, not hired actors.

Use real photos, even unflattering ones, and absolutely do not edit what they say.

Testimonials aren’t meant to be high literature. They’re meant to share with new prospects the positive impact it’s had on people who have already bought and used it.

A poorly written, disjointed sentence sounds more real, and gives you more credibility.

Even iPhone videos – raw and unedited – are good, too.

 Are you getting the most out of your testimonials? Call me at (310) 212-5727 or email me at