That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2.
That’s proof that multi-channel marketing is powerful.
But, adding just one additional channel to your campaigns could boost return on investment even more … by double digits in fact.
What channel can do that?
In tests comparing the effectiveness of having direct mail included in a campaign or not, those who mailed enjoyed an average of 18% better ROI.
Response to direct mail was noticeably higher when reaching the executive or C-Suite audiences in B-to-B marketing.
On the other hand, email’s effectiveness has dropped in 2020. It didn’t even rank in the top 5 best channels for multichannel marketing.
Interested in multi-channel marketing?
Call Johnny at 615-933-4647 or email him at Johnny@cdmginc.com. We’re here to help guide your success.
And don’t forget to get my book, The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now. It’s available on Amazon, here (https://www.amazon.com/New-Multichannel-Integrated-Marketing-Creating/dp/0578569906/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1595445623&sr=8-3).
Or, if you prefer a signed copy, please order directly from here(https://multichannelintegratedmarketingbook.com/).
You can also call us at 615-813-6633 to order a copy.
Lastly, we’ll accept a check made payable to CDMG Inc., and mailed to us at our office located at 1313 4th Avenue North, Nashville, TN 37208.