Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately?

They sell professional hair coloring products with “salon-quality results.”

Their creative approach is powerful.

Personal.

Real.

So it’s no surprise that they’ve seen a dramatic increase in customers, sales, repeat sales, and profits so far during the pandemic.

Their kits start at $22 for a subscription service or $26.50 for a one-time purchase.

An estimated 27 million Americans go to salons … the rest do their own hair at home.

But, when the government shutdown forced those who would normally go to a salon into a panic … overnight calls to the Madison Reed hotline went from 700 to 4,500 daily.

Their revenues will exceed $100 million this year. That’s more than double their revenues for last year.

And now it’s expanding its reach thanks to venture capital and profits, using it for $128 million worth of TV, digital, radio and other advertising.

Watch this video with Stuart Varney, from Varney and Company, as he discusses the success.

Interested in subscription marketing?

We are subscription marketing experts. Call Johnny at 615-933-4647. Or email me at craig@cdmginc.com.

Share with Your Friends
WordPress Lightbox