Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately?
They sell professional hair coloring products with “salon-quality results.”
Their creative approach is powerful.
So it’s no surprise that they’ve seen a dramatic increase in customers, sales, repeat sales, and profits so far during the pandemic.
Their kits start at $22 for a subscription service or $26.50 for a one-time purchase.
An estimated 27 million Americans go to salons … the rest do their own hair at home.
But, when the government shutdown forced those who would normally go to a salon into a panic … overnight calls to the Madison Reed hotline went from 700 to 4,500 daily.
Their revenues will exceed $100 million this year. That’s more than double their revenues for last year.
And now it’s expanding its reach thanks to venture capital and profits, using it for $128 million worth of TV, digital, radio and other advertising.
Watch this video with Stuart Varney, from Varney and Company, as he discusses the success.
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