I’ve mailed over 12 million direct mail pieces so far this year for clients.

I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards.

What is one of the most important secrets I use?  It’s Strategic Testing (ST).


For each campaign, I test important variables to see what works best – what can increase response.  The ST Strategy increases client’s profits.

But there is one thing I’ve tested so many times with the same results, I don’t need to test.


However … 95% of all direct mail ignores – or doesn’t even know – it’s losing response and money because it’s doing it wrong.

With this short 1:49 min video briefing, I’ll show you what to always do.