Trying to break into a saturated market is always a challenge.

That’s exactly what happened with Friday’s Dog in the crowded dog food industry.

The company asked my staff at CDMG to help them.

For ecommerce, you want to start with the right foundation then build upon it.

Our team developed an organic first growth plan focused on connecting consumers to the brand through lifestyle and engagement.

Our creative team created content (site and social), full funnel advertising strategy, and brand voice to engage consumers.

The result?

Friday’s Dog has had a successful growth trajectory organically through content, with over a 700% growth rate on traffic and 500% sales in the initial 60 days of the product launch.

These initiatives also led to partnerships leading to larger retail and wholesale opportunities growing the brand even further on an international scale.

The effort was successful.

We just won the 2022 Platinum Award for creativity from the Marketing Association – we now have 104 awards since 1982!

If you need help creating a powerful marketing campaign, we can help. Contact me at 615-490-8832 or email me at [email protected]