Most copy features product descriptions but you increase your response when you use benefits, not descriptions.

Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the gauge of steal, but a buyer will respond if you emphasize benefits: great handling, increased gas mileage, high resale value, performance, etc.

Need more copy ideas? Give us a call at 615-933-4647 or email Michael at [email protected].