Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.”

If he or she doesn’t act positively to your Call To Action (CTM) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder.

Most companies can’t… and should not … accept that.

Give your reader the answers to what you want then to do. Don’t keep them guessing.

Also, don’t forget to get the reader’s head nodding in agreement. Keep him or her reading by maintaining the “yes” mood.

Then give them specific directions on why it’s in their self-interest to respond now, not later. And clarify how and why to say “yes”.

Need more help turning prospects into buyers? Call Michael at 615-933-4637 or email him at [email protected].