Marketers were surprised as Google released its November 2023 core update, the fourth broad core algorithm update of the year.

The core updates will change your SEO ranking.

Google has ongoing algorithm updates, but this update is different. It’s a core update.

Core updates occur a few times a year.

Check your website rankings and traffic for change.

• This Core update means you could see a shift in your traffic. An increase or decrease in traffic from organic search.
• Your Keyword Rankings: some keywords may improve, while others may decline.
• The User Experience: This includes page load times, mobile friendliness, and overall design, one part of the new evaluation.
• Your Content Quality is evaluated.

Remember, Google emphasizes your E-E-A-T (Expertise, Experience, Authority, and Trust) as it evaluates your site for SEO.

If you want to learn more about how to market to your prospect despite inflation effectively, please do not hesitate to give Michael Oppenheimer a call at 615-933-4647 or email him at [email protected]