Move over, TikTok… Instagram Reels holds strong potential for marketers. 

Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish after 24 hours, Stories are simpler but less impactful.  

In 2025, brands should consider investing in more Reels and long-form video content. 

The data shows that audiences are highly engaged with longer videos. The secret is delivering valuable content that keeps viewers watching until the end. 

Why Reels Matter 

Consumers spend more time watching videos on social media than engaging with any other type of content.  

In fact, 56% of the time U.S. adults spend on social channels is devoted to videos—a 15% increase in just three years.  

This shift underscores the growing importance of platforms like Instagram Reels in capturing audience attention. 

The Numbers Tell the Story 

While TikTok prioritizes short-form videos, Instagram Reels thrive with longer content.  

  • Longer Reels (over 90 seconds) averaged 8,372 views, far surpassing TikTok videos with just 3,379 views. 
  • Short Reels (under 30 seconds) saw 6,145 views, while medium-length Reels (30–60 seconds) generated 7,830 views. 

This disparity is largely due to Instagram’s push to prioritize Reels in its algorithms and that longer videos produce better results, giving them greater visibility than other content types. 

Facebook Reels, too, reflect this trend, consistently outperforming other Facebook video formats with three times the median views. 

Overview: Why Reels Should Be Part of Your 2025 Marketing Plan 

  1. Performance: Research shows that Instagram Reels outperform video content on TikTok and Facebook. They deliver better engagement and higher view counts. 
  1. Longer Videos on Reels Deliver Results: Reels over 90 seconds get double the median views of TikTok videos. Longer content is driving meaningful engagement. 
  1. Reels Outperform Stories: Despite achieving six times the reach of Stories, advertisers posted five times more Stories than Reels in 2023. It’s time to reverse this trend and focus on Reels. 

Marketers need to adapt to this evolving landscape.  

Instagram Reels aren’t just a trend—they’re a must-have to test for any serious marketer in 2025.  

With longer videos driving engagement and outperforming TikTok and Stories, the opportunity is too big to ignore.  

Action Steps: 

Let CDMG help shift your strategy, create compelling content with Instagram Reels, and take your campaigns to the next level.  

Don’t get left behind—start reeling in results today. 

Unlock Explosive Growth with CDMG, Inc.
Your Partner for Digital Success 

In today’s fast-paced world, you need more than just an agency—you need a partner who drives growth, improves your brand, and delivers results that matter. That’s where CDMG comes in. 

We’re not just another ad agency. We are a top advertising and marketing powerhouse specializing in driving real, measurable results and profits. Our award-winning team, led by marketing veterans Craig and Caleb Huey, is dedicated to supercharging your advertising efforts and transforming your business. 

Why CDMG?
• Proven Success: 120 prestigious awards.
• Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
• Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
• Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

Let us help with your video needs!

We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more! 

Whether you’re looking to launch a new product, reposition your brand, or supercharge your e-commerce growth, CDMG is the partner you need to dominate your market. 

Are you ready to see how we can drive your growth? 

Let’s talk. Call Michael Oppenheimer at 615-933-4647 or email [email protected] today. 

Don’t wait—start transforming your marketing results now with CDMG, Inc. 

Act now, grow faster, and achieve more with CDMG.