Here are 5 short, but powerful things you should know:

  1. 30% Increase in Revenue: RCS vs. SMS

The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my article, Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.)

Companies using RCS are already seeing 3x engagement rate with their initial RCS campaigns, vs SMS messaging.

They also have seen a 30% increase in revenue from their RCS messages, compared with revenues on identical offers on SMS and MMS.

Why? Many reasons, including one-tap actions and replies, are proving to be driving measurable increases.

  1. Footlocker Loyalty Program Sparks Sales and Revenue

Footlocker, in the first quarter of 2024, had 50% of the brand’s sales from loyalty program members, up from just 20% one year before.

For its online initiative Footlocker is having more navigation and filters online for women to shop

The women’s category is the fastest growing category for Footlocker.

Shoppers younger than 34 make up the vast majority of its customers. Gen Z shoppers differ from other shoppers. For example, instead of collecting limited-edition sneakers, Gen Z consumers like to wear the sneakers for self-expression, such as custom shoes or accessorizing their sneakers with jewelry and adornments.

  1. The Rise and Fall of Roomba – iRobot

Roomba was launched in 2002 by iRobot. They sold over 20 million iRobots and even achieved $4.77B market cap.

But by 2025, Roomba is on the brink of bankruptcy. Its first annual loss was in 2022.

Major problem?

It did not keep up with new marketing trends, allowing its leadership role in the vertical to collapse.

  1. Digital Marketing Stats: Influencing 2025 and Gen Z

The digital ad market is expected to grow 12% this year (Source: WARC).

59% of marketers plan to partner with more influencers in 2025 compared to 2024 (Source: Sprout).

76% of social media users say social content influenced a purchase decision; this jumps to 90% when looking at Gen Z consumers (Source: Sprout).

41% of Gen Z consumers use social media as their first source when looking for information.

32% turn to traditional search engines.

11% use chat-based AI (Source: Sprout).

  1. AI USE in America

I’ve been writing about the dramatic growth of AI, including how its destroying Google old fashion search.

Here are some interesting poll results of registered voters:

  1. Q: How many Americans use AI?
  • 96% use it
  • 4% never use it
  1. Q: How often do you use AI?
  • Weekly/Daily – 27%
  • Monthly – 15%
  • Hourly – 57%
  1. How many “rarely use AI” who believe its “bad” for society?
  • .77%
  1. How many “regularly use AI” who believe it’s good for society?
  • .47%

    Let CDMG Be Your Partner in Driving Growth     Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help CDMG is more than an ad agency Let us be your second opinion 

    CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI. 

    With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone. 

    Why CDMG? 

    • Proven Success: 120 prestigious awards in 2024 alone. 
    • Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI. 
    • Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered. 
    • Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories. 

    Let us help with your video needs!

    We produce:
    • Pre-roll videos
    • Video sales letters (VSLs)
    • TV commercials
    • Infomercials
    • Addressable TV
    • Videologs
    …and much more! 

    Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies. 

    Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success. 

    Let’s discuss your marketing challenges and give you a second opinion. 

    Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected]. 

    Start transforming your marketing results today with CDMG, Inc.