Key Takeaways:
- Google is finally pushing AI Search.
- Eddie Bauer changed their logo for easier reading for Gen Z.
- Delta may be changing AI pricing.
- FTC “Click to Cancel” rule is cancelled by Court.
- Pause ads get new traction.
Here are 5 short, but powerful things you should know:
- Google: Finally Pushing AI Search
Google is officially adding an AI Mode button to searches.
Google has many troubles… including losing ad revenue due to AI usage over old fashion search usage. Less revenue. For marketers less response. So, it’s been slow to promote AI like XAI is on X. But it’s finally doing it.
The feature, which has been in test for about two months, adds the AI Mode button to Google’s homepage on the right side of the search box.
- Logo Change for Gen Z
Eddie Bauer changed its logo. Why? Because Gen Z doesn’t read cursive.
- Delta: AI Pricing
Delta is moving toward eliminating set seat prices in favor of AI pricing.
- FTC “Click to Cancel” Rule Cancelled by Court
The “Click to Cancel” rule imposed by the Federal Trade Commission has been rejected by the United States Court of Appeals for the Eighth Circuit.
The proposed rule would have allowed consumers to cancel subscriptions as easily as signing up.
It was rejected not on policy but because the FTC failed to follow through on the requisite procedures.
- Pause Ads Get New Traction
Pause ads offer a new opportunity for advertisers.
Pausing one’s viewing is nearly universal across both streaming and linear TV and occurs across genres including live sports news, finance and more.
81% of TV viewers say they pause to avoid missing what they’re watching.
A large majority of viewers across all age groups are receptive to ads while paused – including Gen Z (75%), Millennials (76%), Gen X (72%), and Boomers (59%).
Interestingly, most viewers don’t leave the room during a pause – more than one-third remain seated, and the majority stay paused for over 30 seconds.
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