Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach.
You can see it here…and the test results.
(continue reading)
 
Here are the two web pages.
 

 
Version A

Version B
 
Which one do you think the winner was?
If you guessed B, you are right.
In fact, it beat A by 90.2%
Icons almost always out pull.
That’s even in direct mail, email, banner ads, and more.
What do you think? Email me at [email protected]