Marketers are not always right, but the marketplace is.
Presidents and Marketing/Advertising Directors can’t afford to make a mistake.
For example, you don’t want to waste time or money by not doing your best for:
- Converting leads into sales
- Bringing in new customers faster and more efficiently
- Dominating your market with your products or services
- Successfully launching new products or repositioning an existing one
Integrated Multi-Media Marketing is changing how marketers reach new prospects, up-sell and cross-sell more effectively, get a higher ROI, and earn massive profits.
Integrated Multi-Media Marketing:
- Combines marketing across all channels — Digital, direct mail, social media, and more.
- Deploys all materials to the same names using Transactional Data Modeling (TDM) — proven buyers, boosting response rates (by 89% or more) from prospects, leads, and current customers.
- Drives potential customers back to the same landing page, with the same powerful offer.
- Gives potential customers the impression and credibility that you have a widespread presence and a big marketing budget… even if you don’t.
Integrated Multi-Channel Marketing takes your media mix and blends them into multiple touchpoints. These separate channels “speak” together to give your target market a uniform message across platforms.
Using Transactional Data Modeling (TDM) and optimized data, gives marketers the ability to specifically target their key audience with a powerful new data strategy. Marketers can direct their message across multiple channels. The benefit is your target audience sees your offer multiple times, giving them multiple opportunities to say “yes” to your offer.
All marketing and advertising materials are “integrated”, meaning they work with each other to generate a response by strategically retargeting prospects with the same offer.
Businesses that use Integrated Multi-Channel Marketing report more success and satisfaction with their marketing results than businesses that do not use Integrated Multi-Channel Marketing.
In fact, statistics show marketers and companies with annual revenues greater than $200 million report that their Integrated Multi-Channel Marketing campaigns are 3 times as effective as other campaigns.
Through advanced Transactional Data Modeling (TDM), you can get not a “look-a-like” but a “buy-a-like” audience of prospects you have never been able to reach before. This increases your sales because you are targeting real buyers. Combined with direct mail, this can increase sales overall.
TDM is gathered from large database modeling companies that record thousands of data points of transactional data based on what people have purchased, helping you achieve a 95% or better spend-a-like prospect.
To the same “buy-a-like” names, you can then use:
- Pre-roll
- Bing
- Addressable TV
- Direct mail
All to the same names at once.
Implementing Integrated Multi-Channel Marketing, Transactional Data Modeling, and building “buy-a-like” audiences will significantly increase your ROI, by creating responsive new leads, and expanding your prospect base.
If you would like to learn more about how we use Integrated Multi-Channel Marketing to great success for our clients, and how we can help you reach and surpass your marketing goals, contact me at 615-490-8832 or email me at [email protected].
Note: Get marketing guru Craig Huey’s powerful book, The New Multi-Channel Integrated Marketing: 29 Trends for Creating a Multi-Channel, Integrated Campaign to Boost Your Profits Now.
Mr. Huey guides you step by step through what you need to know to create a successful multichannel integrated marketing campaign.
The New Multi-Channel Integrated Marketing: 29 Trends for Creating a Multi-Channel, Integrated Campaign to Boost Your Profits Now is your roadmap to successfully incorporating multichannel integrated marketing into your business’s advertising and marketing plan.
No business owner or marketing professional should be without this informative and insightful book.
Click HERE to order it today. It makes a perfect gift for Christmas.
If you need help creating a powerful marketing campaign, we can help. Contact me at 615-490-8832 or email me at [email protected]
