Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test.
We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended with a call-to-action to start a free trial to view the full entry.
The test page featured a more prominent call-to-action button and included an email capture field.
Results: Though the test page pulled 30% fewer clicks on the Free Trial button, the net results were an improvement. Take a look:
- 13% more free trials per unique visitor
- 61% more free trials per click-through
- 24% more paid subscriptions per unique visitor
If you would like to discuss your marketing campaign, give Michael a call at 615-933-4647 or email him at [email protected].
Let CDMG Be Your Partner in Driving Growth
Media Help, Copy Help, Testing Help, D2C, and e-Commerce Help
CDMG is more than an ad agency
Let us be your second opinion
CDMG’s award-winning team, run by marketing veterans Craig and Caleb Huey, is dedicated to improving your advertising, marketing, branding, and bottom line with a proven approach that maximizes response rates and ROI.
With expertise in media, data, digital, and creative strategy, we’ve earned over 120 prestigious awards, in 2024 alone.
Why CDMG?
- Proven Success: 120 prestigious awards in 2024 alone.
- Data-Driven Strategy: We don’t guess. We know what works. Our campaigns are crafted with precision to deliver maximum ROI.
- Expertise Across the Board: From media buying to digital copywriting, testing, and direct-to-consumer strategies—we’ve got it all covered.
- Real Results: We’ve helped launch new products, reposition brands, and turn small businesses into multimillion-dollar success stories.
Let us help with your video needs!
We produce:
• Pre-roll videos
• Video sales letters (VSLs)
• TV commercials
• Infomercials
• Addressable TV
• Videologs
…and much more!
Our team has launched new products… and helped reposition companies to a higher level. Our strategies and tactics have generated leads, and built powerhouse e-commerce programs that have helped turn small businesses into multimillion dollar success stories and grown large companies.
Our formula is data driven, accountable advertising that supercharges your growth. Every campaign is crafted precisely, focusing on what matters most to drive your success.
Let’s discuss your marketing challenges and give you a second opinion.
Contact Michael Oppenheimer at 615-933-4647 or email him at [email protected].
Start transforming your marketing results today with CDMG, Inc.
