In my webinar, Marketing and Advertising During the Historic Pandemic Crisis: 7 Emergency Actions Presidents and Marketing Directors Should Do in this Economic Collapse, I identified how some market segments are not only strong but they actually generated tremendous response [...]

One of the most powerful response boosters in an email or direct mail letter is the “superscript.” In a time when so many people are working from home, this tactic is even more important. Simply put, a superscript is a [...]

At least 20 states are going forward with plans to reopen on May 1st. As more states and localities open up, and more people get back to work, your marketing must change yet again. Your message must change. Your media [...]

A pandemic is one of the BEST times to market with confidence and persuasive power … whether your prospect is working at home or the office. And there’s no better way to do it that with a disruptive marketing campaign [...]

I love video and TV commercials. They’re a powerful channel to greater profits. I know because I’ve created more than 300 videos and TV commercials over the last 40 years. And right now, thanks to the pandemic and quarantine, TV [...]