Not knowing the latest breakthrough marketing trends–or the most profitable proven marketing trends–can hurt your marketing, growth, and profitability.
That’s why SIPA, the organization for the Software & Industry Association, is presenting my webinar, “18 New and Powerful Marketing Trends for Information Companies“.
These little-known new strategies, used in conjunction with time-tested techniques, can supercharge your response and profits. They can help you plan your next steps for 2015 and beyond.
In the webinar you’ll discover how you can:
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• Boost your results from all your marketing efforts
• Generate more leads and more sales at a lower cost
• Avoid the costly common blunders that could lose you time and money

You’ll get all this and more in an hour-long live webinar on Wednesday, January 14, 2015 at 1:00 p.m. EST (10:00 a.m. PST). You can register now!
During this fast-paced, concise and information-packed presentation, you’ll learn specific recommendations and strategies to grow your business or organization.
You’ll Discover…

• Shocking test results to avoid painful marketing errors
• The amazing secret to improving profits using special direct response copy and art strategies
• 4 little-known ways to increase paid subscriptions
• Email vs. direct mail: Costly and unnecessary mistakes most marketers make that decrease response
• The #1 marketing breakthrough for 2015
• 7 online lead generation tactics that drive quality leads
• 9 ways to use direct mail/online synergy to lower your cost per sale
• Why retargeting changes everything
• Magalog breakthroughs
• Banner ads, videos, QR codes and social media success tactics
• How your offer can make or break a campaign – new trends
• The amazing direct mail (videolog) and what to do now
• Exhibit/trade show trends and advice
• How publishers can use the Jobs Act to raise funding
• When you must use a three-dimensional mail piece
• What is a newsalog?
• The amazing power of a bookalog-what every President/Marketing Director must know
• And much more…

You’ll come away from this presentation with dozens of time-tested ways to apply direct response advertising strategies to dramatically increase your subscribers/members. Click here to register now.