In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an active voice.
How to use an active voice:
In other words don’t write, “The profit boosting management kit will be forwarded immediately.”
Instead use an active voice and write, “I’ll send you your profit management boosting kit.”
Applying an active voice to all of your marketing outlets is crucial to boost sales.
The active voice is a direct-response marketing rule that should be used in email, websites, direct mail, display ads, TV commercials and any direct marketing you do.
Need more copy tips? See our video brief, here.
    If you need help in turning your direct sales copy from a passive voice to an active voice, please contact me at (310) 212-5727 or at