One of the growing media used to target a specific audience is the commercial used before you watch a video. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set of variables.
I’ve created over 400 videos and TV commercials (13 infomercials), so I love this media. But it keeps getting better and more targeted.
The Nassau Paradise Island Tourist Board has spent over $1 million on Google TrueView. The completion rate of their 30 second pre-video commercial is now 20%. YouTube allows viewers to skip the ad after 5 seconds. But, advertisers are only charged if the entire 30 seconds are viewed. Their price per completed view is $0.08.
Interested in a TV or video campaign? Contact me at (310) 212-5727 or I just completed a new set of samples I can send to you.