A basic principle of email and direct mail is that the signer of your letter impacts its success.
For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.”
We recently did an email test with a formal “editor” vs. the publisher.
Which worked better?

Results Open Rate Click Through Rate
Publisher 2.43% 10.29%
Editor 2.00% 9.14%

The publisher did 31.5% better on the open rate and 12.5% better on the click-through rate.
Why? Call me at (310) 212-5727 or email me at craig@cdmginc.com
Also, you see my video brief “The Secret to Email Success”? Watch it here.