Multimedia? (Credit: SuccessWise.com)
So, does multimedia improve email response?
We tested our email campaign by sending to:
- Email names only
- Email names that also go a direct mail piece, banner ad, and Facebook ads.
What were the results of the email campaign?
Email #2 had an open rate 26.6% better than #1, and the click-through rate was 182% better.
Interested in an integrated marketing campaign? Call me at (310) 212-5727 or email me at craig@cdmginc.com.