I love the new integrated marketing strategies:

1. Send a direct mail piece to your targeted audience.
2. Send multiple emails (pre, delivery, and post) to the names you’re mailing to.
3. Send banner ads to the same target audience you are marketing to.
4. Send Facebook newsfeed ads to the same target audience you were mailing to.

Each of the elements provides powerful testing opportunities.
For example, take the email subject line.
Here are several tests.  First, here is the email:

 
Here are several tests. Can you guess the winner?
A. Stunning Update
B. Did you get the email I sent you?
C. It’s in the mail (picture)
The results? Take a look and email me which headline is the winner.
A. Stunning Update: 4.99%
B. Did you get the email I sent you?: 13.02%
C. It’s in the mail (picture) 12.64%
Looking to improve your copy or expand your direct marketing campaign? Call me at (310) 212-5727 or email me at [email protected].