Your email subject line is the only thing that stands between your recipient and the “delete” button.
Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner.
Take a look at this test. It was for an email promotion announcing free shipping on GourmetStation.com.
Subject Line A:
Free Shipping this Christmas—Offer Code Inside
Subject Line B:
Free Shipping—Merry Christmas
The results? Subject Line B was the winner with 16.6% open rate, compared to 13% for Subject Line A.
Why do you think Subject Line B was the winner? Email me your thoughts to firstname.lastname@example.org.
If you need direction or want to start a direct marketing campaign, call me at (310) 212-5727.