75% of success or failure of your website depends on whether or not you follow direct marketing rules.
Sadly, too many marketers are committing homepage suicide, and don’t even know it!
One of the worst causes of homepage suicide is a barrage of navigational choices. Upon arriving at most websites, prospects are confronted with dozens of “Click me!” links. Pretty, flashy … and deadly to your conversion rates.
Even worse is the standard, boring “Navigation Bar” (About Us, FAQ, News), which distracts your prospect and encourages random, unfocused clicking.
Remember: With each passing click, your abandonment rate climbs. And your conversion rate plummets.
The Solution? Easy and simple navigation.
Your layout and graphics should guide your prospect through the page to the order form or sign-up area without multiple links and navigational choices.
Click the page below to see a landing page we created for a client.
Mini IPO Investor.
Do you need help with your landing pages? Want to get better response and higher profits? Call me at (310) 212-5727 or email me at craig@cdmginc.com.