Check out this overlay headline test, conducted by a German copy.
We have provided for you the English translations of the different sites.
Here’s Version A:

The Top of the Headline reads “Best Deals for You.”
Here’s Version B:

The headline here reads: “Welcome to Star-Kauf.”
So, which one got the better response?
Most readers select version A, but Version B had the higher conversion rate!
There’s a lesson to be learned from this: every audience is different, and it is essential to test every direct marketing campaign, regardless of established best practices.
What to know why this test had this particular outcome? Call me at (310) 212-5727 or email me at [email protected]. We can also talk about how to use testing with direct marketing to ensure the best response for your next campaign, too!