In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature.
When you combine the two, you’ll begin to use certain words in the English language that guide and trigger your prospects’ emotions, feelings, memories, and imagination in order to pull them into your copy and persuade them to buy your product.
One of those words is … “Imagine.”
Starting a headline with the word “imagine” plays the emotional card, which equals good copy. Here are two headlines that hit the right emotional chord to spark interest … then continue building on it.

  • Imagine yourself on an island with no worries and all the money and time in the world.
  • Imagine travelling first class to 5-star hotels in countries where you’ll be treated like a king or queen.

“Imagine” headlines are you-oriented and evoke curiosity.
Here is an “Imagine” headline I wrote for The Motley Fool:

  • Imagine raking in 58.84% average routines over 3 years when the S&P 500 is pulling 18.01%. Subscribers to Motley Fool Stock Advisor have done exactly that.

Here is an example of a B2B “Imagine” headline I wrote:

  • Imagine walking into the office tomorrow and being told that 30% less of your time will be spent dealing with employee headaches.

See if you can use these “imagine” headline starters to create your own winning headlines:

  • Imagine for a second that …
  • Imagine images of …
  • Image the day has come that you …
  • Imagine what would happen if …
  • Imagine what you could accomplish if …
  • Imagine feeling totally …
  • Imagine yourself back in …
  • Imagine if there were no …
  • Imagine, just for a minute, that …

The right headline can increase your response up to 300%!
Want that kind of response for your next marketing campaign? Call me at (310) 212-5727 or email me at craig@cdmginc.com for more information.

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