No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response.
In a word, it’s vigorous.
A sentence should contain no unnecessary words; a paragraph no unnecessary sentences … for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
This requires the writer to make all his sentences short, and every work count.
Here are some examples:
Don’t write: An example of this is the fact that …
Write: For example …
 
Don’t write: Due to the fact that …
Write: Because …

Don’t write: In reference to …
Write: About …
Regarding …
 
Don’t write: 1:00am in the morning …
Write: 1:00am …
 
Don’t write: May possibly …
Write: May
 
Don’t write: Plan in advance
Write: Plan …
 
Don’t write: Refer back to …
Write: Refer to …
 
Don’t write: Reason why is because …
Write: Reason is that …
 
Need help putting vigor in your copy? Call me at (310) 212-5727 or email me at craig@cdmginc.com and get a FREE consolation!

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