A web-based information publisher tested its price points with very interesting results.
For unlimited access to its website, the publisher’s control was $69.95.
Several different fees were suggested and then equally rotated among site visitors.
Here are the results.
|Price Point||Subscriptions Generated||Total Revenue|
Here’s where it gets interesting. At first glance, it seems that $75 reaped the highest return.
However, note that there were 218 orders at $50. This marketer must evaluate the lifetime value of its customers.
It may be wiser to lose some revenue to gain a new customer who will continue to buy in the future.
Do you have a pricing dilemma? Call me at (310) 212-5757 or email me at firstname.lastname@example.org for a FREE consultation, and I’ll address your problems.