In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece.

Here are a few quick examples:
And
But that’s not all
But
And now you can
So you see
So that is why
However
Better yet
If you are interested in more copy ideas, click here.
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