In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece.
Here are a few quick examples:
And
But that’s not all
But
And now you can
So you see
So that is why
However
Better yet
If you are interested in more copy ideas, click here.
Do you need more help with your direct marketing campaign? Call me at (310) 212-5727 or email me at craig@cdmginc.com for more information.
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