Hot words are words that, when liberally sprinkled in your  text, create a spicy copy mélange!
Some examples include:

  • FREE!
  • New
  • Now
  • Emergency
  • Secret
  • Easy
  • Introducing
  • Save

Hot words make all the difference (Credit:

Are you using these words in your direct marketing campaigns? If no, you are missing out on a SECRET and EASY way of INTRODUCING your product to get huge response and large profits.
Do you need a new direction for your direct marketing campaign? Call me at (310) 212-5727 or email me at for a free consultation.