In direct marketing, it’s wise to avoid long subject lines.
But sometimes they work!
Check out this test below.

craig huey creative direct marketing group subject lines

Subject lines can be too long … or can they?

Which of these two subject lines got the best response?

  1. How many stock picks made 22.92% when the S & P lost nearly 18%?
  2. Stock picker with 94% win rate says this stock could soar 415%

The answer?
Subject line #2!
Why do you think that #2 received higher response?
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