Everything in your email can increase or depress response.
Including how you end your email.
In a recent study, marketers looked at the different sign-offs available and the response rates each received.
The three most common closing messages were:

• Thanks
• Regards
• Cheers

The sign-off that received the highest response in the study?

 
“Thanks in advance”—65.7%
Ending messages that ended with “best” only got a 51.2% response rate.
A general theme among successful email closings?
62% of emails with a “thank you” at the end received response.
Only 46% of emails received a response if they did not have a “thank you” at the end.
Are you looking for the best copy for your next direct marketing campaign? Call me at (310) 212-5727 or email me at [email protected] for a free consultation.