Everything in your email can increase or depress response.
Including how you end your email.
In a recent study, marketers looked at the different sign-offs available and the response rates each received.
The three most common closing messages were:
The sign-off that received the highest response in the study?
“Thanks in advance”—65.7%
Ending messages that ended with “best” only got a 51.2% response rate.
A general theme among successful email closings?
62% of emails with a “thank you” at the end received response.
Only 46% of emails received a response if they did not have a “thank you” at the end.
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