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The Most Effective Ways to End an Email–And Get High Response

by Craig Huey | Feb 22, 2017 | Direct Response Copy Tips | 1 comment

Everything in your email can increase or depress response.
Including how you end your email.
In a recent study, marketers looked at the different sign-offs available and the response rates each received.
The three most common closing messages were:

  • Thanks
  • Regards
  • Cheers

The sign-off that received the highest response in the study?

Craig Huey Thank You

“Thank you” makes all the difference (Credit: thebalance.com)


 
“Thanks in advance”—65.7%
Ending messages that ended with “best” only got a 51.2% response rate.
A general theme among successful email closings?
62% of emails with a “thank you” at the end received response.
Only 46% of emails received a response if they did not have a “thank you” at the end.
Are you looking for the best copy for your next direct marketing campaign? Call me at (310) 212-5727 or email me at craig@cdmginc.com for a free consultation.

1 Comment

  1. Burke Franklin
    Burke Franklin on February 23, 2017 at 6:04 pm

    Thank you very much!

    Reply

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