There are two ways to create a look-alike audience.
Both are producing awesome returns for my clients:
- Transactional data. This way is based on thousands of transactional data. These are purchases that can create powerful audiences which are clones of your own customers.
- Facebook algorithms. Facebook keeps perfecting its ability to duplicate clones. And while the results aren’t as good as transactional data, the results come pretty close.
As a marketer, you should use both.
Interested in learning more? Call me at (310) 212-5727 or email me at firstname.lastname@example.org for a free consultation.