Facebook, Google and other social media companies market with direct mail.
And they are looking for businesses just like yours, too.
Googles current business-to-business piece is a personalized mailing with the following for its Google AdWords: “Right now, people are looking for businesses just like yours.”
It then gives the benefits and shows a smart phone screen with a personalized search ad for the prospect.
And it has this offer: A $150 free ad credit when you spend $150.
Just as good, you only pay when someone clicks on your ad or calls your business.
OK, so Google doesn’t use the best headlines, copy or offer. But I believe they will keep mailing.
I’d love to test a CDMG piece against their control!
If you need help with your next marketing campaign or would like to test the waters on Google, write me at [email protected] or call me at 310-212-5727.