One of the most highly effective words in the direct marketer’s dictionary is the word “now.”

The word “now” added to your copy can add a supercharged boost to your response rates. The mere addition of that one little three-letter word can convey a subtle immediacy to your copy.

Take a look at the following sentence:

“Subscribe and you’ll receive a FREE bonus.”

Now take a look at this sentence:

“Subscribe now and you’ll get a FREE bonus.”

“Now” gives a sense of immediacy. The fact is, when your prospect is reading your letter or webpage, once he or she puts down the letter or clicks off your webpage, you’re history.

The goal is to get them not only to act, but also to act immediately before something else catches their attention.

Need help in supercharging your response with better copy? Call me at (310)212-5727 or email Caleb at


Here are the rest of this week’s articles:

How Wine of the Month Club Boosted Response Using Premiums
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Testing Corner: Email Subject Lines That Boost Response
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest