Testing is critical to any marketing campaign.
This applies to graphics, copy, and more.
Always test – your results will show you how to boost response…and profits.
Here is a test for email subject lines that we recently used for an investment newsletter client:
Subject line A: Tech Revolution Megatrend Dead ahead [just mailed to you]
Subject line B: Unstoppable Tesla Megatrend could mean investor windfall
Which one do you think performed better?
If you guessed B, you’re correct. B received a 17.2% response rate, while A received a 5.36% response rate.
If you would like to talk about how to improve your marketing campaigns with testing, give me a call at (310)212-5727 or email Caleb at email@example.com.
Here are the rest of this week’s articles:
How Wine of the Month Club Boosted Response Using Premiums
Market Survival Guide: 6 Little-Known Steps for Preparing for a Disaster
Copy Tip: The Incredible Power of NOW
My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest