Two significant events will impact your marketing costs…and your response rate…in the coming months.

  1. Election 2020. The upcoming election will not be good for non-political marketers and advertisers.

For example, “Super Tuesday” is the second week of March. That means the last week of January to the second week of March is a killer.

High Costs

Digital. Radio. TV. Mail. Watch the media costs soar.

Lower Response 

You’ll also see lower response rates.

Partially because of distraction. Largely because of being lost, as all media is swamped by the clutter and noise of politics.

Here is a list of events up to June:

  1. Iowa will hold the first presidential nominating contest in 2020. Its caucuses will be held February 3rd.
  2. New Hampshire follows on February 11.
  3. Then, Nevada on February 22.
  4. South Carolina follows, on February 29.
  5. March 3rd is Super Tuesday when Alabama, Colorado, Democrats Abroad, Maine, Massachusetts, Minnesota, North Carolina, Oklahoma, Tennessee, Texas, Utah, Vermont, California and Virginia have their primaries.
  6. On June 2nd, the final primaries happen in DC, Montana, New Jersey, New Mexico and South Dakota.

Then there is a “rest period” from July to September. Then, you’ll see a political war with historic spending until the election.


  1. The January Effect. Traditionally/historically the last week of December and the first two weeks of January are the best response dates of the year – a powerful seasonality boost.

Be prepared.

Plan wisely.

Call me if you need help navigating this. (310) 686-1200. Or, email Caleb at

Here are the rest of this week’s articles:

29 Surprising Marketing Trends for Political Campaigns [Update]

The #1 Mistake in Creating a TV Commercial

AAPPA: A Powerful Direct Response Formula for Getting Response (video)

How Entrepreneurs Become Multi-million Dollar Corporations