Accountable marketing relies on proven strategies and direct response formulas to get a response.

Here’s one powerful formula you can use to write direct response copy that captures the attention of your prospects and delivers results:

A: Attention

Grab the attention of prospects immediately.

A: Advantage

Show the advantage of your product or service.

P: Prove it

Prove that what you say about your product or service is true. Give facts and testimonials.

P: Persuade

Persuade people that they need your product or service.

A: Action

Ask your prospects to take action!

Here’s a short video about direct response copy formulas. It’s about 3 minutes.

If you’d like to talk to me about creating powerful direct response copy that gets a response, call me at (310)212-5727 or email Caleb at

Here are the rest of this week’s articles:

29 Surprising Marketing Trends for Political Campaigns [Update]

Warning to all Marketers: Ignore This and Suffer

The #1 Mistake in Creating a TV Commercial

How Entrepreneurs Become Multi-million Dollar Corporations